About Me 

Selected milestones…
  • Since 2018: CEO and Co-Founder at the Startup “ui-first” – Berlin, Germany. 
  • Since 2016: Faculty Member and Ph.D. Candidate in Information Systems, at the Chair of Business Informatics, especially Social Media and Data Science, University of Potsdam – Germany.
  • 2020: Visiting Lecturer at the XU Exponential University of Applied Sciences – Potsdam, Germany.
  • 2017-2020: Researcher on the project “Digital Integration” at the Weizenbaum Institute for the Networked Society – Berlin, Germany.
  • 2014-2016: Research Associate at the EU Project: Open Educational Ideas and Innovations (OEI2), ESCP Europe Business School in Berlin – Germany. 
  • 2012: M.Sc. in Information Systems, Humboldt-Universität zu Berlin – Germany.
  • 2010-2012: Research Lab Manager, ESMT – European School of Management and Technology – Berlin, Germany. 
  • 2005: B.Sc. Management Information Systems, Arab American University in Jenin – Palestine. 

To my personality: passion is my power; full of motivational spirit; support Women in Information Systems; encourage empowerment of minorities all over the world.

  • Research Interests
  • Digital Integration: The Use of Technology/ICT by Refugees and Migrants 
  • Information and Communication Technology for Development (ICT4D)
  • Social Inclusion through ICT
  • Social Media Use
  • Social Media Marketing/Social Media Campaigns
  • E-Learning and Open Education
  • Cultural Differences in the Digital Age
  • Grounded Theory and Qualitative Research Methods


  • Winner of the AIS Doctoral Student Service Award, 2019 (
  • Nominated for the AIS Early Career Award, 2019
  • Featured in the Business Informatics Info Magazine (WI | Info) 
  • Selected as “PhD Representative at the AIS Women’s Network College” (2019-2021) – Association of Information Systems
  • Featured in Potsdam University Magazine “Portal” for my work on “Integration 4.0” and the social inclusion of refugees in Germany
  • Selected Jury-Member of the Selection Committee for the Anawati Innovation Award 2017 at the Georges Anawati Foundation


  • University of Potsdam
    • Member of Faculty Council at the Faculty of Economics and Social Sciences
    • Member of the Study-Commission at the Faculty of Economics and Social Sciences
    • Representative at the Professorship Selection Committee at the Faculty of Economics and Social Sciences – University of Potsdam
  • Association for Information Systems (AIS) 
    • AIS Chapters: Germany
    • AIS Chapters: Middle East and North Africa
    • AIS College: AIS Women’s Network
    • AIS College: College of Academic Leadership
    • AIS College: Doctoral Student College
    • AIS SIGs: Changing Nature of Work (SIGCNoW)
    • AIS SIGs: Grounded Theory Methodology (SIGGTM)
    • AIS SIGs: Social Inclusion (SIGSI

Services for the Research Community

  • Track Chair at the European Conference on Information Systems (ECIS 2021) in Marrakech, Morocco 
  • – Title: Digitization of Education, Private Industries, and Society
    – Co-Chairs: Jane Fedorowicz and Chee-Wee Tan
  • Track Chair at the European Conference on Information Systems (ECIS 2020) in Marrakech, Morocco 
    – Title: Digital Inclusion in Education, Work, and Society
    – Co-Chairs: Antonio Diaz Andrade and Wafa Elgarah
  • Associate Editor at the Pacific Asia Conference on Information Systems (PACIS 2020) in Dubai, UAE. Track: General Topics
  • Publicity Chair at the 15th International Business Informatics Congress (WI 2020) in Potsdam, Germany
  • Program Committee Member 
    • at the Seventieth International Conference on Social Implications of Computers in Developing Countries (IFIP 94 2021) in Lima, Peru
    • at the Fifth International Conference on Advances in Computation, Communications and Services (ACCSE 2020) in Rome, Italy
    • at the Ninth International Conference on Social Media Technologies, Communication, and Informatics (SOTICS 2019in Valencia, Spain
    • at the Third International Conference: Towards Advanced Scientific Knowledge (TASK3-2019) in Business Sciences in Dubai, UAE
    • at the Fourth International Conference on Advances in Computation, Communications and Services (ACCSE 2019in Nice, France
Peer-review for conferences:
  • ICIS
  • ECIS
  • IFIP 94
  • International Conference on Wirtschaftsinformatik (WI)
  • Multikonferenz Wirtschaftsinformatik
  • International Conference: Towards Advanced Scientific Knowledge
  • International Conference on Advances in Computation, Communications and Services
  • International Conference on Social Media Technologies, Communication, and Informatics

Peer-review for journals:

  • ISJ (Information Systems Journal)
  • CAIS (Journal of Communication of the Association for Information Systems)
  • Journal: International Migration
  • The Electronic Journal of Information Systems in Developing Countries
  • International Journal of Information Systems and Project Management
  • Global Perspectives Journal
  • American Behavioral Scientist Journal
  • Refuge: Canada’s Journal on Refugees

Volunteer Work: Place4Refugees e.V.

Since August 2015, I am voluntarily the elected chairwoman of the non-profit organization “Place4Refugees e.V.”, which I founded in Berlin, Germany. In this organization, we aim to helping refugees in different aspects of life, including among others; help with accommodation search and finding, job search and advice, consultation on educational opportunities, support in the integration process in Germany. We at Place4Refugees e.V. take part in several integration projects and support many other initiatives in helping refugees in Germany.

For more information about our projects, please visit our website: and visit our highly-active Facebook group: Place4Refugees in Berlin


Current Industry Work: ui-first Startup 

CEO and Co-Founder of the fresh founded startup in Berlin “ui-first”

  • Specialized in user-interface development 
  • Aiming at enabling European startups and entrepreneurs to develop user-friendly applications at [high quality – low costs]
  • Managing a team of young talents, mainly located in developing countries
  • Initiating strategic partnership with young and developed industry partners  


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