We successfully concluded the semester with the final presentations of the students of the Seminar Online and Social Media Marketing. We had a very fruitful and exciting session, where the students presented an extensive overview of their practical projects, including; their achievements, created material for their social media campaigns, and lessons learned during the project time.
As part of this seminar, students were able to perform an in-depth situational analysis for a specific industry partner, including existing weaknesses, strengths, threats, and opportunities. They also developed a social media strategy for their industry partners and implemented it as part of the original social media campaign using social media channels (e.g., Facebook, YouTube, LinkedIn, Blog, Instagram).
I truly thank my students for their passion and motivation during the course. It was a pleasure having national and international students, who were creative, innovative, and added a lot of fun to the course 🙂 I wish all of them the best in their future steps.