Kicking-off the New Semester with the Seminar of Online and Social Media Marketing

At the University of Potsdam, Chair of Social Media and Data Science, I offer our Master Level students a seminar on Online and Social Media Marketing.

The goal of this course is to familiarize students with the fundamentals of online and Social Media Strategy and the mechanics of digital marketing campaigns. As part of this course, students will be expected to perform an in-depth situational analysis for a specific product, company or social cause, including existing weakness, strengths, threats and opportunities. Building on this, students will be required to develop a social media strategy for their industry partner and implement it as part of the original social media campaign using one of social media channels (e.g. Facebook, YouTube, LinkedIn, Blog, Instagram). Development of original “value”-content is a critical component of this course and may include blog posts, videos, photos, and infographics.

To see the outcomes of our students’ project, please visit:

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