Teaching

Courses and Seminars

SS 2020 – XU Exponential University of Applied Sciences in Potsdam

  • Seminar “Digital Marketing Design” – Lecturing and Projects Supervision

SS 2020 – University of Potsdam – Germany

  • Seminar “Digital Marketing Strategy” – Lecturing and Projects Supervision

WS 2019/2020 – University of Potsdam – Germany

  • Seminar “Online and Social Media Marketing” – Lecturing and Projects Supervision

SS 2019 – University of Potsdam – Germany 

  • Seminar “Digital Marketing Strategy” – Lecturing and Projects Supervision

WS 2017/2018 – University of Potsdam – Germany 

  • Seminar “Online and Social Media Marketing” – Lecturing and Projects Supervision
  • Course “Social Media Strategy” – Projects Supervision

SS 2017 – University of Potsdam – Germany

  • Course “Social Media Consulting Project” – Lecturing and Projects Supervision
  • Course “Online and Social Media Marketing” – Projects Supervision
  • Seminar “Social Media and Content Strategy” – Seminar Papers Supervision

WS 2016/2017 – University of Potsdam – Germany

  • Course “Designing Social Media Campaigns” – Lecturing and Projects Supervision
  • Seminar “Social Media and Data Science” – Seminar Papers Supervision 
  • Course “Social Media Strategy” – Projects Supervision
  • Seminar “Wissenschaftliche Methodik der Wirtschaftsinformatik” – Seminar Papers Supervision 

SS 2016 – University of Potsdam – Germany

  • Course “Online and Social Media Marketing” – Projects Supervision
  • Seminar “Public Policy in the Age of Social Media” – Seminar Papers Supervision

2016 – Arab American University Palestine (External Lecturer)

  • Projects Co-Supervision – “Capstone Project: Investigating the Use of Social Networking Sites by Palestinian Users”

2015 – ESCP Europe Business School in Berlin – Germany

  • Course Preparation “Introduction to MIS” 
  • Seminar Papers Co-Supervision

Master's Theses Supervision (among others)

University of Potsdam – Germany

  • Farina Hoffmeier (2018) “The Social Inclusion of Refugees: Investigation of the Technology Use and its Relation to Social Inclusion”, University of Potsdam – Germany.
  • Yanyue Zhang (2017) “Investigations of the Effects of Envy on Social Networking Sites among Chinese Users: A Cultural Perspective”, University of Potsdam – Germany.

ESCP Europe Business School in Berlin – Germany

  • (2015) “The Effect of Religion on Using Facebook”.
  • (2015) “The Adoption of E-learning in India”.