S.A. Croped

Credit: Falling Walls Lab 2016


Safa’a AbuJarour

Passionate Researcher
Public Speaker
CEO and Co-Founder

           – Social Media Marketing
           – Refugee Integration and Social Inclusion

and a proud mother doing her PhD with a baby 🙂

Research Interests and Expertise

  •  Digitalization and Digital Work
  • Working from Home and the Future of Work
  • Digital Learning/Education and Homeschooling during COVID-19
  • E-Learning and Open Education
  • Social Media Use and Research
  • Grounded Theory and Qualitative Research Methods
  • Digital Integration: The Use of Technology/ICT by Refugees and Migrants
  • Information and Communication Technology for Development (ICT4D)
  • Social Inclusion/Exclusion through ICT
  • Social Media Marketing/Social Media Campaigns
  • Cultural Differences in the Digital Age

Activities and Services

I’m actively engaged in different activities and transfers. To schedule an activity with me, please get in touch.

Here is an excerpt of such activities:

  • Guest speaker in events and workshops
  • Presentations and keynotes
  • Participation in interviews and media presence
  • Serving as a visiting lecturer
  • Selection committee and jury membership
  • Collaboration on national and international projects
  • Consultation on different topics for private, business, and governmental sectors
Play Video

Credit: Student Team Digital_Fempower – University of Potsdam

Recent News
New research cooperation with ReDI School of Digital Integration
As of today, we started a research cooperation with the ReDI School of Digital Integration in Berlin, Germany. We had
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Final presentations at the Online and Social Media Marketing seminar
We successfully concluded the semester with the final presentations of the students of the Seminar Online and Social Media Marketing.
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Receiving the AIS Doctoral Student Service Award at ICIS 2019
It is an immense honor to be receiving the AIS Doctoral Student Service Award during the International Conference of Information
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