S.A. Croped

Credit: Falling Walls Lab 2016


Safa’a AbuJarour

Passionate Researcher
Public Speaker
           – Social Media Marketing
           – Refugee Integration and Social Inclusion


and a proud mother doing her PhD with a baby 🙂

Research Interests

  • Digital Integration: The Use of Technology/ICT by Refugees and Migrants 
  • Social Media Use
  • E-Learning and Open Education
  • Grounded Theory and Qualitative Research Methods
  • Information and Communication Technology for Development (ICT4D)
  • Social Inclusion through ICT
  • Social Media Marketing/Social Media Campaigns
  • Cultural Differences in the Digital Age

Activities and Services

I’m actively engaged in different activities and transfers. To schedule an activity with me, please get in touch with me.

Here is an excerpt of such activities:

  • Guest speaker in events and workshops
  • Presentations and keynotes
  • Participation in interviews and media presence
  • Serving as a visiting lecturer
  • Selection committee and jury membership
  • Collaboration on national and international projects
  • Consultation on different topics for private, business, and governmental sectors
Play Video

Credit: Student Team Digital_Fempower – University of Potsdam

Recent News
Master Seminar: Digital Marketing Strategy – Summer Semester 2019
At the department of Business Informatics, University of Potsdam, we offer this summer the seminar “Digital Marketing Strategy”. As consumers
Read more.
My Talk during the Digital Future Summit 2019 at the ESMT Berlin
On Firday, 21st of June, 2016, I was honored to be part of the Digital Future Summit 2019 at the
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Track Proposal Accepted at the European Conference on Information Systems (ECIS 2020)
Safa’a AbuJarour will serve as a Track Chair, together with the co-chairs Antonio Diaz Andrade and Wafa Elgarah, for the
Read more.